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Technology Strategy & Commercial Execution

Technology Strategy & Commercial ExecutionTechnology Strategy & Commercial ExecutionTechnology Strategy & Commercial Execution

Market Expansion | Strategic Partnerships | Program Delivery

Start a value Creation Conversation

The Breakout Window Won't Wait. Neither Should You.

Diagnostic Studies

Channel Architecture

Channel Architecture

Channel Architecture

Channel Architecture

Channel Architecture

Partner Activation

Execution Governance

Execution Governance

Execution Governance

Execution Governance

Execution Governance

Chris' leadership in technological innovation and go-to-market strategies consistently drives investment value and forms high-impact strategic partnerships that create new revenue streams and grows margins.


Ritchie Corpus

Technology & Entertainment Executive, AMD - Intel - EA

View Christopher Kowal, Principal, Executive Bio
GET ADVICE. EMAIL US WITH YOUR QUESTIONS AND GOALS
Complimentary 60-minute Executive Workshop

Confidential discussion. No preparation required.

32 Years Enterprise, Mid-Market, SaaS and Technology

Outside-in Perspective. No Internal Bias.

Diagnostic Studies

Pinpoint where time, cost and revenue are stuck and why.


Channel Architecture

Deploy sales structure that converts pipeline in predictable, durable revenue.


Partner Activation

Activate ecosystem and technology investments for revenue production. 


Execution Governance

Turnaround and stabilize engagements in motion that are losing money and time.

Engagement Structure

Ideal Customer Profile

 Early and mid-market SaaS, entertainment and tech-enabled company CEOs who want to focus on product innovation and audience building, and under pressure to deliver durable compounding growth and margin expansion without compromising team cohesion. 


My Role and Mandate

 Commercial executive leadership until you hire dedicated full-time.
32 years cross-segment, cross-platform results without the $250k+ salary commitment. 


Price:

Value-based. Scoped to the engagement.

Let's Get to Work

Representative Value Creation Outcomes

Target Market Pursuits

Product Launch & Enterprise Value

Product Launch & Enterprise Value

Chris led our category-creation target buyer repositioning strategy and pursuit at Compuware Dynatrace, positioning Dynatrace DevOps to line of business buyers, resulting in reduced sale cycle times by 50%, improving average deal size by 200% and securing a global ecosystem of Tier-1 line of business executive references.


Dan Hughes, VP Business Transformation, Compuware Corporation

Product Launch & Enterprise Value

Product Launch & Enterprise Value

Product Launch & Enterprise Value

Chris helped us implement effective go-to-market strategies improving our product launch performance solidifying our leadership position across ecosystems and the global stage. This approach resulted in new and larger revenue streams and access to new customers and global reach. His work also significantly increased our enterprise value and attracted strategic partner and investment opportunities. 


Brad Wardell, Founder and CEO

Stardock Systems, Inc.

Channel & Partner Development

Product Launch & Enterprise Value

Channel & Partner Development

Chris' leadership in technological innovation and go-to-market strategies is both visionary and impactful. He combines strategic insight with practical expertise and market execution, consistently driving value creation forming high-impact strategic partnerships and revenue streams.


Ritchie Corpus, VP, AMD, Intel, EA

Strategic Account Management

Growth & Acceleration Capital

Channel & Partner Development

Chris is focused on understanding the customer's problem first and to a full extent, he uses a pragmatic approach that inspires people, builds references and scales target pursuits that drive market pull and accelerates global sales.  


Wim Rjettdiik, VP & Country Manager Compuware Corporation

Portfolio Value Creation

Growth & Acceleration Capital

Growth & Acceleration Capital

Chris created a whole product offering for our digitally transformative fuel automation business resulting in higher dollar sales, profits and customer satisfaction; the strategy also created stickiness within accounts giving us protection against competitive displacement. 


Sam Simon, Chairman

Simon Group Holdings Family Office

Growth & Acceleration Capital

Growth & Acceleration Capital

Growth & Acceleration Capital

Chris helped us develop an investor package that quickly caught the attention of high value targets resulting in financial and logo capital partnerships unlocking our high-potential growth trajectory. 


Erik Kiilunen, Founder & CEO

Neuvokas Corporation "Gatorbar"

Leadership & Growth

Vertical Market Expansion

Vertical Market Expansion

Chris excels at guiding teams to market-leading positions through effective go-to-market strategies and a clear, simple vision. His approach to execution is both efficient and highly effective, making him a valuable asset for developing a solid marketing strategy and fostering strategic partnerships that drive investment. 


Dr. Shawne Duperon, Leadership Coach; 6-Time Emmy Award Winning Producer; Good Gossip Communications Ph.D.

Vertical Market Expansion

Vertical Market Expansion

Vertical Market Expansion

Chris uses a customer-first, structured leadership approach to GTM built on proven methods and systems which resulted in delivering on our vertical market expansion growth initiative expectations perfectly.


Ramesh Maturu, President & Co-founder Pyramid Consulting Inc.

AI Strategy & GTM

Vertical Market Expansion

AI Strategy & GTM

Chris helped us understand the AI revolution in terms of practical application and market needs. He helped us develop strategies and execute on our industry partnerships program including LTU's AI Center of Excellence, Ph.D. Programs, Custom Research, Simulation & Design Platform R&D. 


Mark Brucki, Associate VP Economic Development, Lawrence Tech University

Ecosystem Context & Signal Sources

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