• Sign In
  • Create Account
  • Bookings
  • My Account

  • Signed in as:

  • filler@godaddy.com

  • Bookings
  • My Account

  • Sign out

Signed in as:

filler@godaddy.com

    Account

    • Bookings
    • My Account

    • Sign out

    • Sign In
    • Bookings
    • My Account

    Win Through Constraints. Scale What Matters.

    Win Through Constraints. Scale What Matters.Win Through Constraints. Scale What Matters.Win Through Constraints. Scale What Matters.
    Start a value Creation Conversation

    Fractional Executive Leadership for Value Creation

    $2.4B Exit Experience

    $2.4B Exit Experience

    $2.4B Exit Experience

    75+ Releases

    $2.4B Exit Experience

    $2.4B Exit Experience

    +12-15pt. EBITDA

    $2.4B Exit Experience

    +12-15pt. EBITDA

    Chris' leadership in technological innovation and go-to-market strategies consistently drives investment value and forms high-impact strategic partnerships that create new revenue streams and grows margins.


    Ritchie Corpus

    Technology & Gaming Executive, AMD - Intel - EA

    View Christopher Kowal, Principle, Executive Bio
    Complimentary 60-minute Executive Workshop

    32 Years Across Enterprise, Mid-market, Retail and Gaming

    What we Do

    Governance 

    Board-level oversight ensuring capital, execution, and partnerships compound into durable NOI and enterprise value. 


    Capital Allocation and Planning

    Decide where to invest across product, innovation, marketing and partnerships. Strategic planning, Board reporting, milestone performance and unit economics oversight.


    Ecosystems and Partnerships Strategy 

    Ecosystems design, integration partnerships, channel development. Build leverage beyond your own reach.  


    Commercial Execution

    Sales process design, commercial operations architecture. We get your commercial engine tuned and running efficiently.


    Durability and Expansion

    Retention and expansion playbooks, team and engagement structures. Protect and grow the base while you're scaling new acquisition.


    Enterprise Value Protection

    Key customer retention, expansion strategy, executive relationship management. Protect your largest revenue sources.




    How It Works

    Engagement Structure

    Retainer: 

    $15k - $20k/month


    Commitment

    6-12 months


    Cadence:

    3-5 executive days per month

    Board preparation and investor alignment included 


    Who It's For

     SaaS, gaming, and tech-enabled companies at $5M–$20M revenue, typically 6–18 months post-raise, operating without full-time commercial executive leadership but under pressure to deliver durable growth, NOI expansion, margin improvement, and capital-efficient scale. 


    Role and Mandate

     Fractional commercial executive leadership until you hire dedicated full-time.
    32 years of cross-segment, cross-platform results without the $250k+ salary commitment. 

    Let's Get to Work

    Representative Value Creation Outcomes

    Distribution & Partnerships

    Commercial Vision & Alliances

    Commercial Vision & Alliances

    Chris helped us implement effective go-to-market strategies for our independent gaming and tech company, solidifying our leadership position on the global stage through strategic partnerships. This approach not only resulted in new revenue streams and access to new customers, it also significantly increased our enterprise value and attracted investment opportunities. 


    Brad Wardell, Founder & CEO

    Stardock Systems, Inc. & Oxide Games

    Commercial Vision & Alliances

    Commercial Vision & Alliances

    Commercial Vision & Alliances

    Chris' leadership in technological innovation and go-to-market strategies is both visionary and impactful. He combines strategic insight with practical expertise and market execution, consistently driving value creation forming high-impact strategic partnerships and revenue streams.


    Ritchie Corpus, VP, AMD, Intel, EA

    Leadership & Growth

    Commercial Vision & Alliances

    Target Market Initiatives

    Chris excels at guiding teams to market-leading positions through effective go-to-market strategies and a clear, simple vision. His approach to execution is both efficient and highly effective, making him a valuable asset for developing a solid marketing strategy and fostering strategic partnerships that drive investment. 


    Dr. Shawne Duperon, Leadership Coach; 6-Time Emmy Award Winning Producer; Good Gossip Communications Ph.D.

    Target Market Initiatives

    Launch & Acceleration Capital

    Target Market Initiatives

    Chris is focused on understanding the customers problem first and to a full extent, he uses a pragmatic approach that inspires people, builds references and scales target pursuits that drive market pull and accelerates global sales.  


    Wim Rjettdiik, VP & Country Manager Compuware Corporation

    Launch & Acceleration Capital

    Launch & Acceleration Capital

    Launch & Acceleration Capital

    Chris helped us develop an investor package that quickly caught the attention of high value targets resulting in financial and logo capital partnerships unlocking our high-potential growth trajectory. 


    Erik Kiilunen, Founder & CEO

    Neuvokas Corporation "Gatorbar"

    Value Creation

    Launch & Acceleration Capital

    Launch & Acceleration Capital

    Chris created a whole product offering for our digitally transformative fuel automation business resulting in higher dollar sales, profits and customer satisfaction; the strategy also created stickiness within accounts giving us protection against competitive displacement. 


    Sam Simon, Chairman

    Simon Group Holdings Family Office

    Market Expansion

    Turnaround and Repositioning

    Commercial AI & Innovation

    Chris uses a customer-first, structured leadership approach to GTM built on proven methods and systems which resulted in delivering on our growth initiative expectations perfectly.


    Ramesh Maturu, President & Co-founder Pyramid Consulting Inc.

    Commercial AI & Innovation

    Turnaround and Repositioning

    Commercial AI & Innovation

    Chris helped us understand the AI revolution in terms of practical application and market needs. He helped us develop strategies for our industry partnerships program including LTU's AI Center of Excellence, Ph.D. Programs, Custom Research, and Simulation & Design Platform R&D. 


    Mark Brucki, Associate VP Economic Development, Lawrence Tech University

    Turnaround and Repositioning

    Turnaround and Repositioning

    Turnaround and Repositioning

    Chris led our target buyer repositioning strategy and pursuit at Compuware, repositioning Dynatrace to line of business buyers, resulting in reduced sale cycle times by 50%, improving average deal size by 200% and securing a global ecosystem of Tier-1 line of business executive references.


    Dan Hughes, VP Business Transformation, Compuware Corporation

    Confidential discussion. No preparation required.

    Confidential discussion. No preparation required.

    Confidential discussion. No preparation required.

    Confidential discussion. No preparation required.

    Confidential discussion. No preparation required.

    Confidential discussion. No preparation required.

    Ecosystem Context & Signal Sources

    Copyright © 2025 edgeRunner GTM and edgerunnergtm.com - All Rights Reserved.

    • Home
    • Capabilities
    • Founders Story