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Fractional CRO & Commercial Operating Partner

Fractional CRO & Commercial Operating PartnerFractional CRO & Commercial Operating PartnerFractional CRO & Commercial Operating Partner

Revenue Architecture | GTM Execution | Commercial Leadership 

Start a value Creation Conversation

The Breakout Window Won't Wait. Neither Should You.

$2.4B Exit Experience

$2.4B Exit Experience

$2.4B Exit Experience

400% 5-year Growth

$2.4B Exit Experience

$2.4B Exit Experience

+12-15pt. EBITDA

$2.4B Exit Experience

+12-15pt. EBITDA

Chris' leadership in technological innovation and go-to-market strategies consistently drives investment value and forms high-impact strategic partnerships that create new revenue streams and grows margins.


Ritchie Corpus

Technology & Entertainment Executive, AMD - Intel - EA

View Christopher Kowal, Principal, Executive Bio
Complimentary 60-minute Executive Workshop

32 Years Enterprise, Mid-Market, SaaS and Entertainment

What We Do

Governance 

Board-level oversight ensuring capital, execution, and partnerships compound into durable NOI and enterprise value. 


Capital Allocation and Planning

Decide where to invest across product, innovation, marketing and partnerships. Strategic planning, Board reporting, milestone performance and unit economics optimization.


Revenue Operations and Commercial Execution

Sales architecture, pipeline discipline, and commercial systems that convert revenue potential into predictable results. Built to scale without you in every deal.


Ecosystems and Partnerships Strategy 

Ecosystems design, integration partnerships, channel development. Build leverage beyond your own reach.  


Durability and Expansion

Retention and expansion playbooks, team and engagement structures. Protect and grow the base while you're scaling new acquisition.


Enterprise Value Protection

Key customer retention, expansion strategy, executive relationship management. Protect your largest revenue sources.

How It Works

Engagement Structure

Price:

Fit for Purpose 


Commitment

3-12 months


Cadence:

3-5 executive days per month

Critical decision on-demand support

Board preparation and investor alignment included 


Who It's For

 SaaS, entertainment and tech-enabled companies at $5M–$50M revenue, typically 6–18 months post-raise, operating without full-time commercial executive leadership and under pressure to deliver durable growth, NOI expansion, margin improvement, and capital-efficient scale. 


Role and Mandate

 Commercial executive leadership until you hire dedicated full-time.
32 years cross-segment, cross-platform results without the $250k+ salary commitment. 

Let's Get to Work

Confidential discussion. No preparation required.

Representative Value Creation Outcomes

Target Market Pursuits

Product Launch & Enterprise Value

Product Launch & Enterprise Value

Chris led our category-creation target buyer repositioning strategy and pursuit at Compuware Dynatrace, positioning Dynatrace DevOps to line of business buyers, resulting in reduced sale cycle times by 50%, improving average deal size by 200% and securing a global ecosystem of Tier-1 line of business executive references.


Dan Hughes, VP Business Transformation, Compuware Corporation

Product Launch & Enterprise Value

Product Launch & Enterprise Value

Product Launch & Enterprise Value

Chris helped us implement effective go-to-market strategies improving our product launch performance solidifying our leadership position across ecosystems and the global stage. This approach resulted in new and larger revenue streams and access to new customers and global reach. His work also significantly increased our enterprise value and attracted strategic partner and investment opportunities. 


Brad Wardell, Founder and CEO

Stardock Systems, Inc.

Channel & Partner Development

Product Launch & Enterprise Value

Channel & Partner Development

Chris' leadership in technological innovation and go-to-market strategies is both visionary and impactful. He combines strategic insight with practical expertise and market execution, consistently driving value creation forming high-impact strategic partnerships and revenue streams.


Ritchie Corpus, VP, AMD, Intel, EA

Strategic Account Management

Growth & Acceleration Capital

Channel & Partner Development

Chris is focused on understanding the customer's problem first and to a full extent, he uses a pragmatic approach that inspires people, builds references and scales target pursuits that drive market pull and accelerates global sales.  


Wim Rjettdiik, VP & Country Manager Compuware Corporation

Portfolio Value Creation

Growth & Acceleration Capital

Growth & Acceleration Capital

Chris created a whole product offering for our digitally transformative fuel automation business resulting in higher dollar sales, profits and customer satisfaction; the strategy also created stickiness within accounts giving us protection against competitive displacement. 


Sam Simon, Chairman

Simon Group Holdings Family Office

Growth & Acceleration Capital

Growth & Acceleration Capital

Growth & Acceleration Capital

Chris helped us develop an investor package that quickly caught the attention of high value targets resulting in financial and logo capital partnerships unlocking our high-potential growth trajectory. 


Erik Kiilunen, Founder & CEO

Neuvokas Corporation "Gatorbar"

Leadership & Growth

Vertical Market Expansion

Vertical Market Expansion

Chris excels at guiding teams to market-leading positions through effective go-to-market strategies and a clear, simple vision. His approach to execution is both efficient and highly effective, making him a valuable asset for developing a solid marketing strategy and fostering strategic partnerships that drive investment. 


Dr. Shawne Duperon, Leadership Coach; 6-Time Emmy Award Winning Producer; Good Gossip Communications Ph.D.

Vertical Market Expansion

Vertical Market Expansion

Vertical Market Expansion

Chris uses a customer-first, structured leadership approach to GTM built on proven methods and systems which resulted in delivering on our vertical market expansion growth initiative expectations perfectly.


Ramesh Maturu, President & Co-founder Pyramid Consulting Inc.

AI Strategy & GTM

Vertical Market Expansion

AI Strategy & GTM

Chris helped us understand the AI revolution in terms of practical application and market needs. He helped us develop strategies and execute on our industry partnerships program including LTU's AI Center of Excellence, Ph.D. Programs, Custom Research, Simulation & Design Platform R&D. 


Mark Brucki, Associate VP Economic Development, Lawrence Tech University

Ecosystem Context & Signal Sources

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