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Marketing Strategy | Sales Enablement | Strategic Partnerships | Target Market Pursuits
Marketing Strategy | Sales Enablement | Strategic Partnerships | Target Market Pursuits
We architect go-to-market strategies and drive total market engagement for innovation-first brands—aligning teams with ecosystems that transform technology, operations, and business models. The result: amplified influence, unlocked value, and a virtuous cycle of sustainable growth.
edgeRunner works with founders and business leaders who are carrying a lot—uncertain markets, stalled growth, and too many moving parts. We help untangle the noise, steady the plan, and bring focus back to what actually drives progress. With three decades of real-world experience, we don’t add to the chaos—we clear a path through it. You don’t have to solve it all alone.
Our Breakthrough workshop is a 90-minute session that takes you through the 5-stages of Strategic Architecture for high-margin breakout growth.
Prioritize growth investments that fuel execution—not guesswork.
We help leaders make confident, high-leverage bets by aligning market signals, partnership potential, and commercial dynamics. Whether you're allocating operating capital, evaluating M&A, or deciding where to double down, we turn research into ROI-focused strategy.
Outcomes:
Build a GTM system designed for your growth arc.
We define the “how” behind your growth. This includes clarifying who you serve, why they buy, where to reach them, and how to activate repeatable revenue motion. This blueprint drives downstream execution with speed and cohesion.
Outcomes:
Turn strategy into demand with ready-to-deploy activation systems.
We create modular marketing engines that build audience, convert interest, and generate momentum. From brand-to-demand alignment to campaign sequencing, we deliver systems that can plug into your team or run independently.
Outcomes:
Equip your team to convert faster—with confidence.
We develop the tools, playbooks, and processes your sales team needs to win—whether you’re scaling founder-led sales, enabling a new go-to-market team, or launching a channel program. Execution meets precision here.
Outcomes:
Validate, reference, and scale through repeatable wins.
We don’t just aim for growth—we systematize it. This package focuses on capturing early market success and turning it into scalable, referenceable momentum. From customer proof points to market-specific expansion, we build the flywheel that fuels ongoing traction.
Outcomes:
We work shoulder to shoulder with leadership teams to build and execute- not just consult from the sidelines
Our playbooks are battle tested across dozens of launches, GTM pivots and growth-stage scale-ups
On average 200% increase in deal sizes, 50% reduce in sales cycles, Investor ready Positioning
Each engagement is tailored to your
customer, brand voice, and sales motion-
no recycled templates
A Strategic Partner grounded in grit and growth, serving innovation first companies across the world
Fixed price packages, outcome-based structures, phased programs or embedded execution- aligned with your stage and runway
Decades of operator experience, translating big ideas into market traction and revenue
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Chris uses a customer-first, structured leadership approach to GTM built on proven methods and systems which resulted in delivering on our growth initiative expectations perfectly.
Ramesh Maturu, President & Co-founder
Pyramid Consulting Inc.
Chris helped us develop an investor package that quickly caught the attention of high value targets resulting in financial and logo capital partnerships unlocking our high-potential growth trajectory.
Erik Kiilunen, Founder & CEO
Neuvokas Corporation "Gatorbar"
Chris is focused on understanding the customers problem first and to a full extent, he uses a pragmatic approach that inspires people, builds references and scales target pursuits that drive market pull and global sales.
Wim Rjetdiik, VP & Country Manager, Compuware Corporation
Chris helped us take a small innovative tech company and firmly establish our leadership position on the global stage using strategic partnerships, resulting in new revenue streams, access to new customers also increasing our enterprise value.
Brad Wardell, Founder & CEO
Stardock Systems, Inc.
Chris excels at guiding teams to market-leading positions with a clear, simple vision and an approach to execution that’s both efficient and highly effective.
Dr. Shawne Duperon, Communications Coach and 6-Timme Emmy Award Winning Producer; Good Gossip Ph.D.
Chris created a whole product offering for our digitally disruptive fuel automation business resulting in higher dollar sales, profits and customer satisfaction; the strategy also created stickiness within accounts giving us protection against competitive displacement.
Sam Simon, Chairman
Simon Group Holdings Family Office
Chris' leadership in innovation and GTM is both visionary and impactful. He combines strategic insight with practical expertise and market execution, consistently driving value and forming high-impact partnerships and revenue streams.
Ritchie Corpus, VP, Advanced Micro Devices, Intel, EA
Chris helped us understand the AI revolution in terms of practical application and market needs and helped us launch several growth initiatives including LTU's Innovation Center of Excellence, Ph.D. Programs, Custom Research, and Simulation & Design industry partnerships.
Mark Brucki, Associate VP Economic Development, Lawrence Tech University
Chris led our target buyer repositioning strategy and pursuit at Compuware, repositioning Dynatrace to line of business buyers, resulting in reduced sale cycle times by 50%, improving average deal size by 200% and securing a global ecosystem of Tier-1 line of business executive references.
Dan Hughes, VP Business Transformation, Compuware Corporation
We would love to meet you in person, please reach out and we'll set up a time to come meet you and share a meal and/or cup of coffee.
Open today | 08:00 am – 05:00 pm |
Serving the Midwest and Western NY, United States
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